11Dec/090
The return of Sony Ericsson?
For quite a long time, Sony Ericsson has daunted the mobile giants Nokia, Samsung, et all, yet somehow always falling at the last hurdle. It was a story of the underdog putting up a brave fight, but always failing to upset the champion. Faced with rapidly falling sales, and a lineup that didn't offer anything different or exciting, SE had to comeup with something radical to stay afloat. Their recent refresh in Q4 2009 offers something for everyone, with a variety of devices aimed at different segments and price points. But will it be enough to save the company and turn it around? This article tries to explore.